Privacy Policy

1. Introduction

Welcome to Macro Friendly Food. We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use any of our services — including our website (macrofriendlyfood.app), our Android app, and our iOS app.

Because all platforms share the same backend and account system, this single policy applies to all of them. Where behaviour differs between the website and the mobile apps, we note it clearly.

Please read this Privacy Policy carefully. If you do not agree with its terms, please do not access our services.

2. Information We Collect

Personal Information You Provide

We collect personal information that you voluntarily provide when you:

• Register for an account
• Subscribe to our meal plans or services
• Use recipe browsing, meal planning, and tracking features
• Save favourite recipes and create meal plans
• Contact us with questions or support requests
• Use our in-app support ticket system
• Participate in surveys, promotions, or challenges

This information may include: name, email address, phone number, profile picture (optional), payment information, dietary preferences and restrictions, health and nutrition goals, user-generated content (reviews, comments, meal plans), and support ticket history.

Automatically Collected Information

When you use our services, we automatically collect certain information about your device and usage patterns:

• IP address and general location
• Browser type and version (website) or device type and operating system (mobile apps)
• Pages visited and time spent (website) or app usage statistics (mobile apps)
• Referral sources
• Log data (access times, app crashes)
• Authentication tokens and session data
• Recipe interaction data (favourites, searches, views)
• Meal planning activity and preferences

Local Device Storage (Mobile apps only)

Our mobile apps store certain data locally on your device using secure storage mechanisms (AsyncStorage):

• Authentication tokens (encrypted)
• Cached recipe and meal plan data for offline viewing
• User preferences and app settings
• Favourite recipes and saved meal plans
• Support ticket history

3. How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve our services across all platforms
• Authenticate users and maintain secure login sessions
• Process your transactions and manage your subscription
• Personalise your nutrition recommendations and content
• Enable offline access to recipes and meal plans (mobile apps)
• Send you important updates, notifications, and announcements
• Provide customer support through our ticket system
• Analyse usage patterns to improve our services
• Respond to support inquiries and technical issues
• Comply with legal obligations and protect our rights
• Send you marketing communications (with your consent)

4. Information Sharing and Disclosure

We do not sell, trade, or otherwise transfer your personal information to third parties except in the following circumstances:

• Service Providers: Trusted third-party providers who assist us in operating our services, under strict confidentiality agreements
• Payment Processing: Payment information is shared with secure payment processors to complete transactions (website subscriptions)
• Legal Requirements: When required by law or to protect our rights, property, or safety
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred
• With Your Consent: For any other purpose with your explicit consent

5. Data Security

We implement appropriate technical and organisational security measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. These include:

• Encryption of sensitive data in transit and at rest
• Authentication tokens securely stored on your device using encrypted storage (mobile apps)
• Regular security assessments and updates
• Access controls and authentication requirements
• Secure data storage and backup procedures

However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

6. Data Retention

We retain your personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

You can request deletion of your account and associated data at any time — through Account Settings or by contacting our support team. When your account is deleted:

• All server-stored personal data is permanently deleted
• Cached data on your device is automatically removed when you uninstall the app
• Support ticket history can be deleted upon request

7. Push Notifications

With your permission, we may send you push notifications that may include:

• New recipe announcements and featured content
• Meal plan reminders and updates
• Support ticket responses
• Important app and service updates

8. Cookies and Tracking Technologies

Website

We use cookies and similar tracking technologies on our website. These help us:

• Remember your preferences and settings
• Keep you logged in to your account
• Analyse website traffic and usage patterns
• Provide personalised content and recommendations
• Improve our services and user experience

You can control cookies through your browser settings, but disabling them may affect website functionality.

Mobile Apps

Our mobile apps do not use traditional web cookies. Instead, we use:

• Secure Storage: To remember your login status and preferences
• Local Caching: To enable offline functionality and improve performance
• Session Management: To maintain your authenticated state
• App Analytics: To understand usage patterns and improve our services

You can control some of these features through your device settings and app preferences.

9. Third-Party Services

Our mobile apps use the following third-party technologies:

• React Native Framework: For cross-platform mobile development
• Navigation Libraries: For in-app navigation functionality
• UI Component Libraries: For user interface elements
• Nutrition Databases: For recipe and nutritional information

These services may have their own privacy policies. We do not use tracking services like Google Analytics or crash reporting services like Firebase Crashlytics in our mobile apps.

10. Children's Privacy

Our services are not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately and we will take steps to remove such information.

11. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information:

• Access: Request access to your personal information
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information
• Portability: Request a copy of your information in a portable format
• Opt-out: Unsubscribe from marketing communications
• Objection: Object to the processing of your data
• Restriction: Request restriction of processing in certain circumstances

Mobile App Specific Rights

• Data Export: Request a complete export of your recipes, meal plans, and account data
• Offline Data Control: Manage what data is cached locally on your device through app settings
• Account Deletion: Delete your account and all associated data through Account Settings
• Support History: Access and manage your support ticket history

To exercise any of these rights, please contact us using the information in the "Contact Us" section below.

12. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure that such transfers comply with applicable data protection laws and implement appropriate safeguards to protect your information.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of any material changes by:

• Posting the updated policy on our website and within the app
• Updating the "Last updated" date at the top of this page
• Sending an in-app or push notification for significant changes

Your continued use of any of our services after changes become effective constitutes acceptance of the revised policy.

14. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us:

We will respond to your inquiry within a reasonable timeframe and work to address any concerns you may have about our privacy practices.